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The website had the following in the web site, "Baumkotter Gallery has been at the centre of the London fine art picture gallery trade for 40 years." I analyzed that the web page stated " Specialists in 17th to 21st century paintings, 18th century paintings and 19th century paintings, English and European Old Master paintings and fine oil paintings of modern art." They also stated " This fine art gallery houses affordable art, including hunting and sporting pictures, shipping seascape paintings and landscape paintings. Baumkotter Gallery is the only London fine art picture gallery to provide customer parking ." The meta header had Baumkotter gallery as the first search term. This keyword was followed by Fine art gallery, picture gallery, and London fine art which isn't as urgent as Baumkotter gallery. The other words they uses is fine oil paintings. old master paintings is also included and could not be understood by search crawlers.